Focus Groups

Marketing

Our Marketing Focus Group helps Aggies share their projects with the world.

Our Marketing Focus Group helps Aggies share their projects with the world. This team offers guidance on how to communicate ideas effectively. They work with different Aggies Create project teams to develop their identity, craft their message, and find the best ways to reach audiences. Whether it’s promoting a new design, highlighting competition results, or building awareness for an in-house project, the Marketing Focus Group ensures that student innovation is seen and celebrated.

Whether the work is promoting a new design, highlighting competition outcomes, or building awareness for an in-house project, marketing ensures student innovation is seen and understood.

Aggies Create branded table at a campus event

Brand and messaging

Support for positioning, messaging, and storytelling across projects, events, and recruiting cycles.

Aggies Create tent and demo at an outdoor campus event

Campaign execution

Campaign planning and channel execution for social posts, announcements, and project launches.

Members at a general meeting
Attendees on the Innovation Expo floor
Member with a project build at a meeting
Conversations at Innovation Expo