Focus Groups

Marketing

Our Marketing Focus Group helps Aggies share their projects with the world.

Our Marketing Focus Group helps Aggies share their projects with the world. This team offers guidance on how to communicate ideas effectively. They work with different Aggies Create project teams to develop their identity, craft their message, and find the best ways to reach audiences. Whether it’s promoting a new design, highlighting competition results, or building awareness for an in-house project, the Marketing Focus Group ensures that student innovation is seen and celebrated.

Whether the work is promoting a new design, highlighting competition outcomes, or building awareness for an in-house project, marketing ensures student innovation is seen and understood.

Marketing Focus Group team visual

Brand and messaging

Support for positioning, messaging, and storytelling across projects, events, and recruiting cycles.

Aggies Create event hero image

Campaign execution

Campaign planning and channel execution for social posts, announcements, and project launches.